Philippine Nursing Board Exam Results | Practice Nursing Questions | Medical Surgical Nursing | Psychiatric Nursing | OB Nursing

Endorsing Junk Food Could Harm Your Brand Warns Which?

Companies that hold the licences for popular cartoon characters could be harming their brands by endorsing unhealthy foods, according to consumer champion Which? Which? publishes its Cartoon Heroes and Villains report* today, naming and shaming the cartoon characters being used to promote unhealthy foods to children - a marketing technique that three quarters of parents believe is irresponsible and should be stopped**.

However, some of the biggest names in the entertainment industry are choosing to distance themselves from the marketing of unhealthy foods to children. Both Disney and Warner Bros recently announced that they are phasing out the use of their characters to promote foods that could be damaging children's health, a step Which? believes other companies should follow.

Read here

Philippine Nursing


Post a Comment

Infolinks In Text Ads